الأربعاء 28 ذو الحجة 1438 الموافق سبتمبر 20, 2017
 

دخول المستخدم

آخر الأخبار

استطلاع رأي

ما رأيك بالموقع الجديد للشبكة السعودية للمسؤولية الاجتماعية؟

الشركاء

CORPORATE SOCIAL RESPONSIBILITY: THE KEY ROLE OF HUMAN RESOURCE MANAGEMENT

الجمعة, 23 ديسمبر, 2016

CORPORATE SOCIAL RESPONSIBILITY: THE KEY ROLE OF HUMAN RESOURCE MANAGEMENT
Suparn Sharma (PhD),Joity Sharma (PhD), Arti Devi

Abstract
Business organizations have waked up to the need for being committed towards Corporate Social Responsibility. But still majority have just been taking up some form of philanthropic activities for its stakeholders. Nurturing a strong corporate culture which emphasizes Corporate Social Responsibility (CSR) values and competencies is required to achieve the synergistic benefits. The employees of an organization occupy a central place in developing such a culture which underlines CSR values and competencies. The present study, therefore, is an attempt to explore the engagement of human resource management professionals in undertaking Corporate Social Responsibility. It also suggests Human Resource Management to take a leading role in encouraging CSR activities at all levels. The combined impact of CSR and human resource activities, which reinforce desirable behavior, can make a major contribution in creating long term success in organizations.

دراسة
بواسطة:
الشبكة السعودية للمسؤولية الاجتماعية
إدارة الشبكة